Case Study On Mountain Dews- Lighthouse Foods and Mobius Motors

Question: Describe about the Case Study of Lighthouse Foods, Mobius Motors and Mountain Dew? Answer: Case Study Analysis of Lighthouse Foods Issue: The main issue related to this case study was that Lighthouse Foods should change their packaging styles from glass jars to plastics. The senior business development manager of this company was Doug Hawkins and he was entitled to take all necessary decisions for the better prospects of the company. He identified that if the company should sell the dressings in plastic jars that would allow a price competitive strategy over the competitors. Switching to plastic packaging would help the company to sustain five years growth and reach maximum profitability. Analysis: The main base point of the case study was that the company is one of the strong market leaders in the salad dressing market therefore the company had a strong brand recognition of about 50 years. Recently two competitor brands have shifted to plastic dressing of the products which has brought a relative price advantage over its competitors. It was analyzed that customers had a strong preference over the quality and the brand and not on its packaging of products. This made the company to retain its customers in a market where the competitors were posing a continuous threat in the cost cutting advantage. The companys main objective was to deliver fresh products to the customers. The company also believed on healthy statement which was a part of their sales promotional activity. Recommendation given to the company: It was recommended to the company that the company should switch over its packaging from glass jars to plastic packaging. This switch would give the company to access additional surplus of price advantage of about $1.5 million per year. This shift of packaging would help the retailers and other groceries to shelf the products easily and more number of products could be restored in one shelf. This will not only make a cheaper alternative but also make it more convenient for customers to use products in the form Tetra packs and squeezed bottles as well. Case Study Analysis of Mobius Motors Issue: Mobius Motors targeted the African market to expand their business internationally. Therefore being a Kenyan company it tried to understand the infrastructure and transportation network in Africa was very poor. Therefore Joel Jackson founder of the company came up with the objective to overcome such barriers in Africa and design cars that could strive poor road conditions of Africa as well. Analysis: It was analyzed from the case study that Mobius came with the objective to design, build and sell low cost vehicles that could perform on Africas road network and that would act as a cheap alternative solution for transportation as well. This dynamic invention of the company would bring to develop their production capacity in the market and increase their economy. The company mainly targeted the middle income entrepreneurs in Africa who can avail their own public transport at a cheaper rate instead of travelling in taxi. The people in Africa mainly middle and lower income groups were in high need for their own transportation. Recommendation given to the company: It was recommended to the company that apart from developing various prototype of cars in the African market the company can also develop low cost vehicles so that individuals can easily afford them and that could reduce the transportation unavailability in Africa. It was also recommended to the company to develop a strong engineering and Research and development team that could bring in creative ideas to launch products according to the road network scenario in African market. The company also focused mainly on low cost production in developing countries so all the machine automation related work was done by the company itself to reduce costs. The company also needed to focus on sales promotion and advertising campaigns because competitors already established low cost vehicles in the market. Therefore to sustain the growth in the market Mobius came up with the view to launch a broad marketing campaign which could give a drastic impact around the various locations in Africa. Case Study Analysis of Mountain Dew: The most Racist Commercial in history. Issue: The Company PepsiCo had shown a TV advertisement which describes how a woman tries to identify her assailant from a lineup of three black men and a goat. This advertisement was written by American rapper Tyler which depicted that a woman was on crutches in the police station. Analysis: This online advertisement identified a suspect from a lineup of black men and goat. It was analyzed that the talking goat threatened to beat the women. Later on it was seen that PepsiCo apologized for the 60 second ad which was described as argumentative. Recommendations: It is recommended to learn how a company should sustain in a corporate racism. Advertisements should be given as such there is no for racial violence against women. It is also suggested to go for online ad campaigns.